Bill Baird is
a leading expert in subscription marketing and audience
development for Internet
content publishers. His consulting practice specializes in increasing
visitor conversion rates and lifetime value using emerging
and existing industry best practices.
He is also the creator of SPARKwatch, a
private industry intelligence service which identifies
emerging website marketing best practices before they are
widely known. |
Bill Baird, a pioneer in
the marketing of paid content on the Internet. |
|
His clients include The Motley Fool, Consumerreports.org,
NetDetective.com and EdWeek.org.
He is also a popular speaker and writer, appearing in
over 40 conferences and seminars, including Marketing
Sherpa's Annual Subscription Summit for 5 years in a row.
His columns have appeared in publications such as Target Marketing and Circulation
Marketing Magazines, as well as being quoted in numerous
newsletters and books. |
Prior to starting his consulting practice in 2000, he was a
marketing executive for numerous leading American brands. Continuous
Service Marketing Director for The
Synapse Group, now the largest agency provider of
magazine subscriptions in America.
Before joining Synapse, he served as Direct Marketing Director at
Intuit, where he
oversaw all direct marketing for TurboTax, America’s leading tax
preparation software.
Prior to joining Intuit, he was Associate Subscription Director at
Ziff Davis Media, overseeing all Renewals, Billing and Media
marketing for 7 magazines.
He also oversaw expansive growth as an executive at American Express,
Time Inc. Magazines and the
Fidelity Investments Publishing Group. To download his formal
resume,
click here.
|
|
Partial
Client List
B-to-B
Clients
Edweek.org
HomeDecorBuyer.com
MarketingProfs.com
MicrosoftWatch.com
RISmedia.com
Socrates.com
ThompsonInteractive.com
Ziff Davis Media
B-to-C Clients
AmericanGreetings.com
AOL / Time Warner
Hearst Corporation
Highbeamresearch.com
Merriam-Webster.com
Motleyfool.com
MyWeather.net
NetDetective.com
Spencer Forrest, Inc.
Time4 Media
TrackVia.com
Wall Street Journal
|
|
