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© 2006  Baird Direct
Marketing, Inc.
All Rights Reserved

 
 



TIP:  Use this easy algorithm to prioritize marketing ideas.  A little research it all it takes -- just rank your opportunities with this "S-E-A-L of Approval" algorithm:
 

Size - how large a universe of contacts will it access?

Ease - how easy will this idea be to implement?

Attainability - based on other marketers' previous results, is your required breakeven attainable?

Leverage - is there enough potential  upside to really affect your overall bottom line?

This process will focus your hours and budget on the ideas which are most likely to succeed in a "big" way.


 


 

© 2005 Baird Direct Marketing, Inc.
http://www.bairddirect.com