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Web
Content Tip: Event-Driven Marketing --
Test creative that links your product to a timely news topic
-- and send it out immediately. |
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Time For a Lift.
With the right "hot button", we've seen this double and even
triple response rates...especially to frequently-mailed house files.
Research Helps.
Use your customer research to determine your most popular content.
For example, if you're:
Trade Publication: News of a big acquisition -
"what will it mean for you?"
Celebrity-driven? Try the topic on the cover of People
Magazine.
Sports? Focus on the playoffs.
Gaming? Talk about the upcoming release of a hugely-popular
product.
And so on.... |
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