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eMarketers: put your Hot Stuff in the top inch of
the screen if it's an email - don't leave unused real estate
up there. For a home page, use top or center page.
Print Marketers: use it as a subhead of the headline or
within first two 'graphs of introductory copy.
Presentations. Put your best insights early so that,
if you're cut short, you've shown your best stuff. |
