Direct Marketing and eMarketing Design Tips From the SPARKletter

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TIP: Guide the eye to your message or desired action. When you're creating any promotional material ... or a presentation ... or a table or chart ... you need to ensure that you've sent the eye directly to your most important message.

The best way to identify what's the most dominant item on your layout is the "Mirror Trick". Just hold it the page up in the mirror and look at its reflection.

The component in the reflection which attracts your eye first is the one which will attract the readers'.

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