From the Subscription Marketing Professionals at Baird Direct Marketing, Inc.
Evil Competitive Intelligence Tactics.
You should be monitoring your market on an ongoing basis for competitive moves, changes and new entrants.  Competitive Intelligence has become an accepted corporate function, having staff 100%-dedicated to this function. Here are a few of our favorite sources

Snoop for Online Gossip. Try newsgroups and forums such as Google News, Google Groups, MSN, etc.  At Google, enter the company or product name you’re interested in and you’ll see all of the messages it appeared in. (Use "Advanced Search" for best results.)

Google News Alerts. Create a custom alert in their "News Search" section and you'll be notified whenever a press release is sent by the newswire services with their company name in it.

AdGooroo.com.  This service is a great tool to monitor how competitors in your market are using Google paid search advertising. It shows how keywords are being used in your market; competitor's historical ads; and it can also alert you when a new competitor enters your market. 


 

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