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TIP: Swap
Subscription Marketing Pop-ups With Other Publishers
The exchange of "pop-up swaps"
with other sites is emerging as a growing best practice
between web publishers (i.e. "I'll show them yours if you'll
show them mine"). You should try them too. Here's why:
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- Pop-up swaps rotate the mix of your
offers to prevent offer fatigue.
- They generate added revenue from your many visitors who
already subscribe to your site or publication.
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They get you more subs (if yours is a well-known
product). |
They're analogous to a direct
mail list exchange, which is a common offline direct mail
marketing practice between non-competitive publishers who
have similar customers.
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